The primary objective of your website’s content is to talk about your business in such a way that invites potential customers to find you and want to reach you. Your content should also help search engines find your website. Even the most well-designed and well-written websites won’t be able to help you grow your business unless it can easily be found by online search engines.
Hiring a virtual assistant copywriter familiar with SEO (Search Engine Optimization) can help your website be found by search engines. This is done by researching the keyword phrases your customers are likely to use when searching for your services online. There are a variety of tools available, including Google’s own Keyword Research Tool. Your copywriter will analyze the best keywords for your market, target a few relevant keyword phrases for each website page and incorporate those keyword phrases into your website’s tags and content. Your copywriter needs to understand your business goals, objectives and target market to choose the most beneficial keyword phrases.
What is SEO?
Search Engine Optimization (SEO) is important for many reasons. We put together a checklist on our blog to help you with the basics of SEO. Being at the top of search rankings has value for any business with a website. There are millions of pages on the web that can match a potential keyword. The objective is to attract potential customers and clients to your website, and ultimately, your company. You want to include SEO in blog post titles, content wording, and image names so it will come up in online searches, and be seen by the appropriate audience.
What is Organic SEO?
This type of SEO is often called “organic SEO.” It is quite effective at helping your business be found. If your website content was written with organic SEO in mind, it will come up in an online search as one of the first business listings I see.
Find an SEO Copywriter
Before you hire a virtual assistant to write your website content, ask if they are an SEO copywriter. Ask for examples of their work where their SEO efforts have been successful. Then, help your copywriter by thinking about possible keyword phrases that will reach your target audience. With properly written SEO content, your website will be found by search engines, which will help you grow your business.[Tweet “An SEO Copywriter can make sure your content gets seen #SEO #Writing”]
Don’t Copy Another Website’s Content
Don’t be tempted to “borrow” content for your website from someone else! If you are like many business owners, you probably don’t have a lot of time to write content for your website and should consider hiring a virtual assistant to help write the content. To save time, you might be tempted to look at a similar business and borrow some of their website content. But, please don’t do it! We have written a post on this to help you brainstorm blog ideas for your website.
Search Engines Don’t Like Duplicate Content
Why not? Search engines like Google do not like to present duplicate website content to users. In Google’s own words, duplicate content “can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.” Search engines are getting better and better at determining if content has been borrowed from another website.
Copying content from someone else’s site might make your website come up lower in search engine results. In fact, since the Google algorithm update called Panda (starting in February 2011) having duplicate content on your website can impact your entire site, not just the duplicate pages. Your website pages with duplicate content, and your non-duplicate pages, may lose ranking power, stop ranking altogether, or even fall out of Google’s index of pages that show up in search engine results.
Write Original Content For Your Business
Approach your website content from a perspective of what sets you apart from other businesses. What does your business do best? Speak directly to your potential customers.
If you want well-written SEO website content that can be found by search engines, hire a virtual assistant copywriter familiar with SEO. Contact us and let’s work together to make your website better!